A new commercial is running locally on cable in our area by Weichert. The premise is somewhat lacking.
The spot shows a couple looking at an online ad that says "water view", then a ship blowing a fog horn goes by, blocking a view of a nice sailboat and the water.
"Not what you're looking for?", the narrator asks. The spot implies that this sort of thing couldn't happen on their website.
Really? That's a silly premise. Realtors as a group are taught to write eye-catching descriptions for their properties to gain customer inquiries about their listings.
An agent without local knowledge WILL show property that says "water view", but may not be what the buyer had in mind. An experienced realtor, from any company, will ask what the buyer is actually looking for, before showing any property.
Thursday, September 27, 2007
Wednesday, September 19, 2007
Feedback foolishness
This is one of my pet peeves in the real estate business.
"Hello, this is (insert name) from (insert company). I'm calling to get feedback on your showing of my listing yesterday."
"Hmm, feedback. What kind of feedback? The buyer didn't like the house, so they will not be making an offer."
"Yes, but what about the house didn't the buyer like? What about the price?"
"Aren't we supposed to know the home's value and the potential negatives of our client's listings when we market the home for sale? I thought this was why real estate agents were hired in the first place."
"Well, I never! How rude!"
Yes, I've actually had this conversation with an agent. What's funnier is that everyone here seems to call asking for feedback. Can you imagine reporting to your client: "I'm sorry, we had 20 showings this week, but since I don't know why we haven't had any offers, I can't offer you any expertise"?
"Hello, this is (insert name) from (insert company). I'm calling to get feedback on your showing of my listing yesterday."
"Hmm, feedback. What kind of feedback? The buyer didn't like the house, so they will not be making an offer."
"Yes, but what about the house didn't the buyer like? What about the price?"
"Aren't we supposed to know the home's value and the potential negatives of our client's listings when we market the home for sale? I thought this was why real estate agents were hired in the first place."
"Well, I never! How rude!"
Yes, I've actually had this conversation with an agent. What's funnier is that everyone here seems to call asking for feedback. Can you imagine reporting to your client: "I'm sorry, we had 20 showings this week, but since I don't know why we haven't had any offers, I can't offer you any expertise"?
Tuesday, September 18, 2007
New stuff
Check out my website for new stuff.
My Live Chat is a first for Sarasota. While technically not new to me, it's still new to the market, with few if any of the major real estate firms adopting this excellent resource to connect to customers. Check it out at www.davidbarrhomes.com.
I also added a new Green Living page for Sarasota. Think about it: a great mass transit system, a very pedestrian friendly downtown, bike trails, sun and wind energy, a huge county-wide recycling program, and you have the makings of a great place to live a green lifestyle. Forget dreary Seattle, think Sarasota! Learn more at www.davidbarrhomes.com/green.html.
My Live Chat is a first for Sarasota. While technically not new to me, it's still new to the market, with few if any of the major real estate firms adopting this excellent resource to connect to customers. Check it out at www.davidbarrhomes.com.
I also added a new Green Living page for Sarasota. Think about it: a great mass transit system, a very pedestrian friendly downtown, bike trails, sun and wind energy, a huge county-wide recycling program, and you have the makings of a great place to live a green lifestyle. Forget dreary Seattle, think Sarasota! Learn more at www.davidbarrhomes.com/green.html.
Welcome to my blog!
I've debated for months about starting a real estate blog, and finally decided to go forward. I won't spew statistics or numbers, but, I WILL dispute the garbage put forth by our local media (since our real estate association won't do it themselves).
You'll get lots of opinion, commentary on things I see happening in the market, and what I do differently. I don't follow any group-think. I take a critical and fair look at what's happening out there and debunk a lot of the marketing pablum that buyers and sellers are fed.
Let's just say, I won't be on a HGTV real estate show saying "here's the bedroom"..... . Gee, that's a bedroom? I really needed a real estate agent to tell me that!
You'll get lots of opinion, commentary on things I see happening in the market, and what I do differently. I don't follow any group-think. I take a critical and fair look at what's happening out there and debunk a lot of the marketing pablum that buyers and sellers are fed.
Let's just say, I won't be on a HGTV real estate show saying "here's the bedroom"..... . Gee, that's a bedroom? I really needed a real estate agent to tell me that!
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