A new commercial is running locally on cable in our area by Weichert. The premise is somewhat lacking.
The spot shows a couple looking at an online ad that says "water view", then a ship blowing a fog horn goes by, blocking a view of a nice sailboat and the water.
"Not what you're looking for?", the narrator asks. The spot implies that this sort of thing couldn't happen on their website.
Really? That's a silly premise. Realtors as a group are taught to write eye-catching descriptions for their properties to gain customer inquiries about their listings.
An agent without local knowledge WILL show property that says "water view", but may not be what the buyer had in mind. An experienced realtor, from any company, will ask what the buyer is actually looking for, before showing any property.
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